Projects
Learning by doing, doing by learning
BYD OWAY Reporting Dashboard
Operations reporting dashboard for BYD OWAY, the first official BYD car distributor in Đà Nẵng. Aggregates business data, surfaces KPIs, and shortens the weekly reporting cycle.
Yensaotanhung.vn
Rebuilt the brand's entire website system to replace a third-party service platform (high cost, slow support, weak SEO). Restructured information architecture with cleaner content tagging and search; migrated all content and media with redirects configured to prevent 404s; standardized metadata and JSON-LD for Google rich results; shipped 4 languages; built a branded blog content workflow. Stack: Astro + Google Cloud Storage. After 1 month: local-search ranking moved from #10+ to #2-3, fast-loading site, 80% operating-cost cut.
View projectStudio.thieun.com
Personal hub aggregating every AI workflow built across my career. Ships a full content-generation product surface: workflow access, input/output handling, authentication, generation history, credit & payment system, and a polished UI. Three flagship workflows: a "Brand research" engine that applies first-principles economics and art to produce an AI-readable brand brain; branded social-media post generation; and branded SEO article generation for publishing. Stack: Next.js, Supabase, Google Cloud Storage.
View projectOrion
Consen.ai's AI content marketing platform. Owned go-to-market, researched and designed core features, built AI content generation automation workflows, conducted customer outreach at events, and integrated analytics across company websites.
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SAFE-EDU
Educational platform featuring an AI companion for students to discuss sensitive topics securely (bullying, drugs, gender equality).
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SimilarAds
AI-powered web application enabling internal marketing teams to rapidly generate high-quality ad creatives (images, videos) and template management, OCR, AI-assisted copywriting, and credit management.
InterFin
AI-powered personal finance consulting application providing intelligent financial advice via chatbot. Features Profile Storage and History management.
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Matrix Lab
A tool to visualize matrix transformations for studying and researching Linear Algebra.
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Thieun.com
Personal branding website, a playground to practice Web Development, SEO, GEO, UX/UI, and Headless WordPress skills.
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Len Long Vong
A handmade crochet business for winter products. Co-run with my girlfriend; I handled marketing, photography, and building the social channels.
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7 Day Experience
Travelled to Ca Mau to help local fishing communities. Organized an acoustic show and fundraised 5 million VND to buy rice for charity.
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Music Waves
A music show organized for the purpose of generating charity funds. Thieu was the guitarist.
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Oddloop
Academic project researching depression damage on Gen Z, reflecting through a short film describing the symptoms and psychological changes of people with depression.
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StanYouth
Non-profit documentary project recording daily occupations to help high-school students discover their potential career paths.
View projectAbilities
Abilities
Education
Education - Knowledge is the light; education is the prism.
FPT University
2021 – 2025BBA - Digital Marketing
Digital Marketing major
DHBW Germany
09/2023 – 12/2023Exchange - International Business
Academic exchange program
Experience
Experience - A journey not measured in months, but weighed by the stories it tells.
Thai Tan Hung Co., Ltd.
Digital & Operations Manager
Co-operate two family business lines: Yến Sào Tấn Hưng (edible bird's nest farming, processing, and sales) and Xưởng Sản Xuất Tấn Hưng (non-fashion B2B leather goods and paper-based packaging).
Key Achievements
- Receive orders, negotiate prices with customers, and coordinate with raw-material suppliers.
- Hire production staff through local recruitment channels.
- Design product vector files for printing.
- Build and maintain the full Yến Sào Tấn Hưng website system end-to-end: hosting, interface, content management, SEO, and registration with the relevant authorities.
Freelance
Business Software Developer
Independent client work building websites and business management software for SME clients in Đà Nẵng and central Vietnam.
Key Achievements
- Consulting/Website design and SEO
- Automation & AI Workflow
Consen.ai
Product Owner
Go-to-market strategy development for early-stage Software-as-a-Service
Key Achievements
- Product owned: Orion — an AI content marketing platform for brands.
- Identified ICP and connected with prospects at industry events.
- Shaped and designed 3 core features built on n8n.
- Supported 2 other company products across: SEO for 2 websites, e-book file standardization in Adobe InDesign, AI-generated marketing collateral, simple AI-designed AGI for the brand mascot, and acting in a TVC commercial.
Interate Corp
AI & Automation Integration Specialist
AI solution development and marketing automation
Key Achievements
- Developed internal AI-powered webapp for advertising creatives generation.
- SEO AI workflow: auto on-page optimization, internal linking, and auto image generation.
SmartDev
Sales Development Representative Intern
Market development and customer research in B2B software services.
Key Achievements
- Conducted market research and ICP formulation to target high-value leads.
- Executed mass outreach campaigns through LinkedIn and Apollo.
- Developed browser extensions to automate and optimize prospecting workflows.
Centi Crochet Shop
Freelance Digital Marketing
Content marketing planning and execution of digital advertising campaigns.
Key Achievements
- Planned and executed comprehensive Content Marketing strategies.
- Managed Facebook Ads buying and performance optimization.
- Conducted professional product photography.
FPT Education Global
Program Coordinator Assistant
Executing English training and Internship programs for international students (Japan, Belgium, Singapore, Malaysia).
Key Achievements
- Designed syllabuses and comprehensive study documents.
- Planned and executed large-scale international student events.
- Served as Master of the Ceremony (MC) and organized English training sessions.