Rebuilt the brand's entire website system to replace a third-party service platform (high cost, slow support, weak SEO). Restructured information architecture with cleaner content tagging and search; migrated all content and media with redirects configured to prevent 404s; standardized metadata and JSON-LD for Google rich results; shipped 4 languages; built a branded blog content workflow. Stack: Astro + Google Cloud Storage. After 1 month: local-search ranking moved from #10+ to #2-3, fast-loading site, 80% operating-cost cut.

Bilingual (EN/VI) e-commerce brand for the family workshop's handcrafted leather and upcycled goods line. Built solo end to end: a static-first Astro storefront on Cloudflare Workers with a Supabase (Postgres + RLS + Auth) backend, Cloudflare R2 media, PayPal checkout, and Resend email; a catalog of 91 products across three lines (leather goods, upcycled goods, restaurant & hotel). Engineered the full SEO/GEO layer: hreflang sitemap, JSON-LD (Organization, Product, Article, Breadcrumb, FAQ), and a git-based markdown blog. It also ships a separate B2B CRM/ERP admin: sales pipeline, versioned quotes with document generation, supplier and cost tracking, and an AI capture inbox.

Solo-built the website and full SEO infrastructure for Sá Sùng Đà Nẵng, chef Đỗ Văn Chung's sá sùng (peanut worm) and premium seafood brand. Before writing any code, synthesized nearly 50 scattered Facebook posts into a durable knowledge base. Built a static Astro site on Cloudflare Workers Static Assets that ships zero JavaScript — ordering runs entirely through Zalo and direct phone calls, no cart, no forms. Shipped the full technical SEO layer: JSON-LD (Organization, Person, Product, BlogPosting), a sitemap/robots setup that auto-locks indexing until the real domain is attached, and a canonical/trailing-slash contract tuned to Cloudflare's edge. Wrote 10 SEO blog posts in a hub-and-spoke structure built around the chef's own expertise. Handled the entire logo and brand-asset pipeline (background removal, vector tracing, favicon suite, social-share image) from a single client-supplied JPEG.

Solo-built the production website and digital foundation for Maison Denude, a bespoke fashion house (áo dài, occasion wear, swimwear) based in Saigon with strong Vietnamese press and KOL presence (ELLE, L'Officiel, Miss Universe VN) but no international customer base yet. Contracted as sole developer and SEO lead, owning everything from scoping to build to handover. Built a hybrid-rendered website on Astro + Cloudflare Pages: home, blog, a data-driven `/collections` catalog, `/booking`, and a lightweight `/admin` CMS for client-side collection management. Backend on Supabase (Postgres + Edge Functions) with media on Cloudflare R2. Shipped a booking flow (form → Supabase Edge Function → email notification) and an anonymous, server-stored wishlist. Delivered the full SEO/tracking stack: GA4, GTM, Google Search Console, Google Business Profile, entity claiming, and an initial backlink batch. Produced a Digital Marketing Playbook for 3 target export markets and Vietnamese-language handover documentation.

Personal hub aggregating every AI workflow built across my career. Ships a full content-generation product surface: workflow access, input/output handling, authentication, generation history, credit & payment system, and a polished UI. Three flagship workflows: a "Brand research" engine that applies first-principles economics and art to produce an AI-readable brand brain; branded social-media post generation; and branded SEO article generation for publishing. Stack: Next.js, Supabase, Google Cloud Storage.

Consen.ai's AI content marketing platform. Owned go-to-market, researched and designed core features, built AI content generation automation workflows, conducted customer outreach at events, and integrated analytics across company websites.

Educational platform featuring an AI companion for students to discuss sensitive topics securely (bullying, drugs, gender equality).

AI-powered personal finance consulting application providing intelligent financial advice via chatbot. Features Profile Storage and History management.

A tool to visualize matrix transformations for studying and researching Linear Algebra.

Personal branding website, a playground to practice Web Development, SEO, GEO, UX/UI, and Headless WordPress skills.

A handmade crochet business for winter products. Co-run with my girlfriend; I handled marketing, photography, and building the social channels.

Travelled to Ca Mau to help local fishing communities. Organized an acoustic show and fundraised 5 million VND to buy rice for charity.

A music show organized for the purpose of generating charity funds. Thieu was the guitarist.

Academic project researching depression damage on Gen Z, reflecting through a short film describing the symptoms and psychological changes of people with depression.

Non-profit documentary project recording daily occupations to help high-school students discover their potential career paths.

Rebuilt the brand's entire website system to replace a third-party service platform (high cost, slow support, weak SEO). Restructured information architecture with cleaner content tagging and search; migrated all content and media with redirects configured to prevent 404s; standardized metadata and JSON-LD for Google rich results; shipped 4 languages; built a branded blog content workflow. Stack: Astro + Google Cloud Storage. After 1 month: local-search ranking moved from #10+ to #2-3, fast-loading site, 80% operating-cost cut.

Bilingual (EN/VI) e-commerce brand for the family workshop's handcrafted leather and upcycled goods line. Built solo end to end: a static-first Astro storefront on Cloudflare Workers with a Supabase (Postgres + RLS + Auth) backend, Cloudflare R2 media, PayPal checkout, and Resend email; a catalog of 91 products across three lines (leather goods, upcycled goods, restaurant & hotel). Engineered the full SEO/GEO layer: hreflang sitemap, JSON-LD (Organization, Product, Article, Breadcrumb, FAQ), and a git-based markdown blog. It also ships a separate B2B CRM/ERP admin: sales pipeline, versioned quotes with document generation, supplier and cost tracking, and an AI capture inbox.

Solo-built the website and full SEO infrastructure for Sá Sùng Đà Nẵng, chef Đỗ Văn Chung's sá sùng (peanut worm) and premium seafood brand. Before writing any code, synthesized nearly 50 scattered Facebook posts into a durable knowledge base. Built a static Astro site on Cloudflare Workers Static Assets that ships zero JavaScript — ordering runs entirely through Zalo and direct phone calls, no cart, no forms. Shipped the full technical SEO layer: JSON-LD (Organization, Person, Product, BlogPosting), a sitemap/robots setup that auto-locks indexing until the real domain is attached, and a canonical/trailing-slash contract tuned to Cloudflare's edge. Wrote 10 SEO blog posts in a hub-and-spoke structure built around the chef's own expertise. Handled the entire logo and brand-asset pipeline (background removal, vector tracing, favicon suite, social-share image) from a single client-supplied JPEG.

Solo-built the production website and digital foundation for Maison Denude, a bespoke fashion house (áo dài, occasion wear, swimwear) based in Saigon with strong Vietnamese press and KOL presence (ELLE, L'Officiel, Miss Universe VN) but no international customer base yet. Contracted as sole developer and SEO lead, owning everything from scoping to build to handover. Built a hybrid-rendered website on Astro + Cloudflare Pages: home, blog, a data-driven `/collections` catalog, `/booking`, and a lightweight `/admin` CMS for client-side collection management. Backend on Supabase (Postgres + Edge Functions) with media on Cloudflare R2. Shipped a booking flow (form → Supabase Edge Function → email notification) and an anonymous, server-stored wishlist. Delivered the full SEO/tracking stack: GA4, GTM, Google Search Console, Google Business Profile, entity claiming, and an initial backlink batch. Produced a Digital Marketing Playbook for 3 target export markets and Vietnamese-language handover documentation.

Personal hub aggregating every AI workflow built across my career. Ships a full content-generation product surface: workflow access, input/output handling, authentication, generation history, credit & payment system, and a polished UI. Three flagship workflows: a "Brand research" engine that applies first-principles economics and art to produce an AI-readable brand brain; branded social-media post generation; and branded SEO article generation for publishing. Stack: Next.js, Supabase, Google Cloud Storage.

Consen.ai's AI content marketing platform. Owned go-to-market, researched and designed core features, built AI content generation automation workflows, conducted customer outreach at events, and integrated analytics across company websites.

Educational platform featuring an AI companion for students to discuss sensitive topics securely (bullying, drugs, gender equality).

AI-powered personal finance consulting application providing intelligent financial advice via chatbot. Features Profile Storage and History management.

A tool to visualize matrix transformations for studying and researching Linear Algebra.

Personal branding website, a playground to practice Web Development, SEO, GEO, UX/UI, and Headless WordPress skills.

A handmade crochet business for winter products. Co-run with my girlfriend; I handled marketing, photography, and building the social channels.

Travelled to Ca Mau to help local fishing communities. Organized an acoustic show and fundraised 5 million VND to buy rice for charity.

A music show organized for the purpose of generating charity funds. Thieu was the guitarist.

Academic project researching depression damage on Gen Z, reflecting through a short film describing the symptoms and psychological changes of people with depression.

Non-profit documentary project recording daily occupations to help high-school students discover their potential career paths.

Rebuilt the brand's entire website system to replace a third-party service platform (high cost, slow support, weak SEO). Restructured information architecture with cleaner content tagging and search; migrated all content and media with redirects configured to prevent 404s; standardized metadata and JSON-LD for Google rich results; shipped 4 languages; built a branded blog content workflow. Stack: Astro + Google Cloud Storage. After 1 month: local-search ranking moved from #10+ to #2-3, fast-loading site, 80% operating-cost cut.

Bilingual (EN/VI) e-commerce brand for the family workshop's handcrafted leather and upcycled goods line. Built solo end to end: a static-first Astro storefront on Cloudflare Workers with a Supabase (Postgres + RLS + Auth) backend, Cloudflare R2 media, PayPal checkout, and Resend email; a catalog of 91 products across three lines (leather goods, upcycled goods, restaurant & hotel). Engineered the full SEO/GEO layer: hreflang sitemap, JSON-LD (Organization, Product, Article, Breadcrumb, FAQ), and a git-based markdown blog. It also ships a separate B2B CRM/ERP admin: sales pipeline, versioned quotes with document generation, supplier and cost tracking, and an AI capture inbox.

Solo-built the website and full SEO infrastructure for Sá Sùng Đà Nẵng, chef Đỗ Văn Chung's sá sùng (peanut worm) and premium seafood brand. Before writing any code, synthesized nearly 50 scattered Facebook posts into a durable knowledge base. Built a static Astro site on Cloudflare Workers Static Assets that ships zero JavaScript — ordering runs entirely through Zalo and direct phone calls, no cart, no forms. Shipped the full technical SEO layer: JSON-LD (Organization, Person, Product, BlogPosting), a sitemap/robots setup that auto-locks indexing until the real domain is attached, and a canonical/trailing-slash contract tuned to Cloudflare's edge. Wrote 10 SEO blog posts in a hub-and-spoke structure built around the chef's own expertise. Handled the entire logo and brand-asset pipeline (background removal, vector tracing, favicon suite, social-share image) from a single client-supplied JPEG.

Solo-built the production website and digital foundation for Maison Denude, a bespoke fashion house (áo dài, occasion wear, swimwear) based in Saigon with strong Vietnamese press and KOL presence (ELLE, L'Officiel, Miss Universe VN) but no international customer base yet. Contracted as sole developer and SEO lead, owning everything from scoping to build to handover. Built a hybrid-rendered website on Astro + Cloudflare Pages: home, blog, a data-driven `/collections` catalog, `/booking`, and a lightweight `/admin` CMS for client-side collection management. Backend on Supabase (Postgres + Edge Functions) with media on Cloudflare R2. Shipped a booking flow (form → Supabase Edge Function → email notification) and an anonymous, server-stored wishlist. Delivered the full SEO/tracking stack: GA4, GTM, Google Search Console, Google Business Profile, entity claiming, and an initial backlink batch. Produced a Digital Marketing Playbook for 3 target export markets and Vietnamese-language handover documentation.

Personal hub aggregating every AI workflow built across my career. Ships a full content-generation product surface: workflow access, input/output handling, authentication, generation history, credit & payment system, and a polished UI. Three flagship workflows: a "Brand research" engine that applies first-principles economics and art to produce an AI-readable brand brain; branded social-media post generation; and branded SEO article generation for publishing. Stack: Next.js, Supabase, Google Cloud Storage.

Consen.ai's AI content marketing platform. Owned go-to-market, researched and designed core features, built AI content generation automation workflows, conducted customer outreach at events, and integrated analytics across company websites.

Educational platform featuring an AI companion for students to discuss sensitive topics securely (bullying, drugs, gender equality).

AI-powered personal finance consulting application providing intelligent financial advice via chatbot. Features Profile Storage and History management.

A tool to visualize matrix transformations for studying and researching Linear Algebra.

Personal branding website, a playground to practice Web Development, SEO, GEO, UX/UI, and Headless WordPress skills.

A handmade crochet business for winter products. Co-run with my girlfriend; I handled marketing, photography, and building the social channels.

Travelled to Ca Mau to help local fishing communities. Organized an acoustic show and fundraised 5 million VND to buy rice for charity.

A music show organized for the purpose of generating charity funds. Thieu was the guitarist.

Academic project researching depression damage on Gen Z, reflecting through a short film describing the symptoms and psychological changes of people with depression.

Non-profit documentary project recording daily occupations to help high-school students discover their potential career paths.